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Marketing mistakes in News Discussion

Marketing mistakes in News Discussion

Q In this forum please search the Internet for news stories, blog posts or websites detailing marketing, sales promotion or advertising disasters or mistakes -- especially if they involve an international or multi-cultural dimension. You can use Google, Google News or any other search tool. The question we are asking here is -- why? Why did the marketer or advertiser do it that way, and what were they trying to accomplish? Why did they fail And secondarily -- in what types of markets would this marketing campaign or strategy NOT work.

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One of the most bizarre TV commercials, I came through while browsing the internet sites is the Coca-Cola’s “New Coke” advertisement. It was in the year 1985 when cola wars was at the prime stage and both Pepsi as well as Coke were found to standby full blown advertisement campaigns. Basically, the Pepsi challenge was proving to the people that they actually preferred the taste of Pepsi more in comparison to that of Coke as of the outcome of Blind Taste Test and this mainly worried the people of Coca-Cola.