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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 4 Discussion Bo...
Personally, for me I’ve been a windows user for almost my entire life and for the most part windows is still the operating system I use most both personally and at work. It wasn’t until I started in t...

Week 4 Discussion Board
Week 4 Discussion Board

Personally, for me I’ve been a windows user for

Unit 8 Reflection_16...
The material throughout the course was great. I think as far as international business goes this class was a good experience. International business isn't an interest of mines but I did pick up some j...

Unit 8 Reflection
Unit 8 Reflection

The material throughout the course was great. I th

Discussion Forum 3_1...
There had been a real-life situation in my previous workplace where I had to play the role of a situational leader. This is because of the absence of an originally designated/delegated leader for some...

Discussion Forum 3
Discussion Forum 3

There had been a real-life situation in my previou

Marketing mistakes in News Discussion

Marketing mistakes in News Discussion

Q In this forum please search the Internet for news stories, blog posts or websites detailing marketing, sales promotion or advertising disasters or mistakes -- especially if they involve an international or multi-cultural dimension. You can use Google, Google News or any other search tool. The question we are asking here is -- why? Why did the marketer or advertiser do it that way, and what were they trying to accomplish? Why did they fail And secondarily -- in what types of markets would this marketing campaign or strategy NOT work.

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One of the most bizarre TV commercials, I came through while browsing the internet sites is the Coca-Cola’s “New Coke” advertisement. It was in the year 1985 when cola wars was at the prime stage and both Pepsi as well as Coke were found to standby full blown advertisement campaigns. Basically, the Pepsi challenge was proving to the people that they actually preferred the taste of Pepsi more in comparison to that of Coke as of the outcome of Blind Taste Test and this mainly worried the people of Coca-Cola.